I'm Ian Smile, a Creative Director, User Experience Designer & skateboarder living in Orange County, CA. I help people live better lives through Design, skateboarding and community.

WHAT I DO

Over the past 2 decades, I’ve working everywhere from 5 person Mom & Pop design shops to global corporate orgs, from granular to large scale projects in size and scope, and creating multi-channel design for the action sports, fashion, travel & lifestyle industries in the following capacities:

Creative Direction • Branding & Identity • Concept Development • Business & Design Strategy • UX • UI • Product Design • Environmental Graphics, Signage & Wayfinding • Apparel • Illustration • Print • Mentoring • Community Building

Additionally, I spent 10 years as Photo Editor and 2 years as Entertainment & Fashion Photographer for Getty Images and united a design community for 3 years as lead organizer of BKUX Brooklyn User Experience Group with growth from 200 to 1500 members.

TOOLS I USE

Creative Suite • Sketch • UXPin • Coda • HTML • CSS • IA Writer • WuFoo • Google Docs for collaboration • JIRA/Confluence • Sharpies & Post-Its • traditional design methods & techniques • Canon cameras • a world of influence • a lifetime of knowledge

A SHORT LIST OF IMPORTANT THINGS

The creation and evolution of culture and subculture • Great design • Abstract thought • Comedy as a means to move people to thought and emotion • The art of the conversation • Storytelling through design, filmmaking and the written/spoken word • Having a voice and using it • The Art of Jim Phillips • The iconography of Ryan McGinness • New York in the ’70s • Skateboarding in the ’80s

HOW DID 3 CHORDS AND A USELESS WOODEN TOY CHANGE MY WORLD?

The discovery of punk and skateboarding molded me as a person and shaped how I see the world. Punk taught me about building community, having beliefs and creating a lot from very little. Skateboarding helped me see and adapt to different environments and use them to my advantage. These are just two of the things that motivate me to create every day…